In 2018, Box Fort Studios, (a small animation team at Amazon) worked on various campaigns; Amazon’s Echo team needed help with a concept video for a presentation.
Our first concept for the project was to showcase different rooms in a family home. The Echo would interact with the family during different times in the day. Each room would have various subtle animations, as well as life-like characters, bringing the scene to life. This concept was sadly declined by the customers. They wanted rougher, sketches without much detail so as to bring more focus to the Echo in each room.
We landed with a sketchy, more traditional storyboard. It shows a day in the life of three families around the world interacting with their Amazon Echos. The storyboard was converted into a short video accompanied by audio.